Well its that time of year again, time to sign up for the Farm Futures Management Summit. This is the second year that I have been asked to speak and am looking forward to not only speaking but just attending the meeting itself. I just love this meeting and think it is the best meeting of the year and not because I am speaking. It is just one of those meetings where the line up of speakers is relevant, current and forward looking and not reflective and re hashing the same old wore out research or topics.
Its fresh. Its alive…………..that is the best way I know how to describe it. I always leave St Louis with a positive outlook even in those years when their wasn’t a positive outlook to see on the horizon.
I think the reason why is that all the other meetings I attend during the year are based on reacting to what is happening in the agriculture world after it happens. The speakers at the Summit focus on being proactive and managing what is happening in the agriculture world before it happens. The information gained at this meeting has help me be a more profitable farmer each year. No its not one big thing that David Kohl or Mike Boehlje say or that Moe Russell or Daryl Dunteman point to but its the trends they talk about and all the little things that add up to something big that make the difference.
So I have taken to labeling meeting invites I get anymore into two categories: Reactionary and Proactive. Then I try hard to make all the Proactive meetings I can attend and fill in with the Reactionary if I need to.
The problem is, in my opinion, that most of agriculture is focused on being reactionary………… A result is that a lot of meetings beat the same old dead horse to death. Reactionary meeting invites fill my inbox and mail box. Proactive meetings seem to be few and far between these days. They exist and you must seek them out and you will have to travel to get there but that is a small sacrifice to pay for the empowerment they give you.
So I hope to see you in St Louis for what I anticipate will be the great PROACTIVE meeting of the year…………. I wouldn’t expect anything else at the Summit.